It looks like the streaming wars have been kicked up a notch, as YouTube is aiming to increase their accessibility as a streaming platform.
YouTube seems to have their sights set on Twitch with some of the newest updates they’ve pushed for their streaming creators. They announced that they’ve updated their clipping tool and have made it more elaborate and easier to use (with testing having already started back in January), while also introducing two other features in the form of a subscriber-only chat and integrated polls. With these changes it looks like they’re doubling down in their fight against Twitch.
💬 Streamers: You now have access to a new chat option to help moderate chat and build your community – subs-only chat! Choose how long viewers need to be subscribed before they can send messages, anywhere from a few mins to a few months. Steps here: https://t.co/fBY9y06zfS
(3/4) pic.twitter.com/LaFsRL2VnQ— TeamYouTube (@TeamYouTube) July 14, 2021
The fact that YouTube seems to be looking towards their streamers more and more isn’t a surprise. Over the past few years YouTube has become increasingly popular as a streaming platform, with them bringing in big creators such as Valkyrae and Courage, while offering a new home to DrDisrespect after his ban and fallout with Twitch. Streaming on YouTube has become its own thing and it’s a feature that they’re aiming to grow.
Read: Opinion: How Twitch lost its identity and became a second OnlyFans
While Twitch is still indisputably on top and holds the biggest market share as a streaming platform, it’s clear that YouTube has been catching up. With alternatives such as Mixer disappearing, it looks like YouTube is coming for Twitch next. In any case, some form of competition should be great for consumers and creators alike, especially in light of the criticism Twitch has received lately.
Also read:
- Indiefoxx reportedly loses Twitch partnership following her sixth ban this year
- The most popular games on Twitch in May 2021
Do you think YouTube will gain on Twitch soon? Join the discussion on social media or our Discord!
You can also help us improve our website by submitting direct feedback!
Image Credit: YouTube / Twitch