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Ninja allegedly got $1m to promote Apex Legends release

Apparently, just a few hours of streaming time can be worth $1 million. If you are Tyler “Ninja” Blevins, that is. On the evening of Apex Legends’ release, the 27-year-old superstar streamer played the game live on his Twitch channel, which is followed by 13.6 million people.

According to a report by news agency Reuters, Ninja received $1 million for this from game publisher EA. Apex Legends appeared on the market seemingly out of nowhere on February 4, 2019. The battle royale title from developer Respawn Entertainment had no official release as it is customary with other video games.

Instead, EA paid well-known gaming personalities, such as Michael “Shroud” Grzesiek and Ninja, to promote the game on its launch date. They played the title on their streams, told viewers how fun Apex Legends was and the plan worked.

The latest battle royale sensation recorded more than 25 million downloads in just one week after release and 50 million in the first month.

$1 million is still a lot, even for Ninja

This is a reason to celebrate, especially for Ninja: for one evening of streaming and a few tweets, the influencer has reportedly earned $1 million. The astonishing figure shows how important and valuable a promotion by a Twitch influencer can be, while the hands-down success of Apex Legends proves that the money was indeed well spent.

Both EA and Ninja reps refrained from commenting on the reported figure. How much other streamers like Shroud got for building hype around Apex Legends remains unknown. To put the numbers in context, Ninja has previously revealed in an interview with CNN that he had earned $10 million in 2018, so the money he got from EA for just a few hours of streaming “slightly” exceed his average monthly earnings. So, $1 million is definitely a lot of money, even for a top-level Twitch star.