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Mountain Dew acquires new partners for Game Fuel

PepsiCo brand Mountain Dew Amp have announced their latest collaboration with Call of Duty World League and OpTic Gaming.

The Call of Duty World League is set to kick off December 7 in Las Vegas, Nevada.

Offering a total prize pool of $250,000 in addition to giving us the first LAN in Call of Duty Black Ops, the event will also present Mountain Dew’s Game Fuel. The esports-branded gamer beverage will make its debut at CWL. As part of the deal, Mountain Dew will give players a chance to take a sip of the drink before its official release in 2019. Activision Blizzard CRO Brandon Snow commented:

“MTN DEW AMP GAME FUEL shares our vision for growing the audience for esports, and will help us deliver unique experiences for fans at each Call of Duty World League event this season, as well as help create exceptional content for viewers online.”

The new beverage will have only 90 calories per can, a significant decrease when compared to the classic Mountain Dew which stands at 230. It’ll also contain 90mg of caffeine and come in four flavors – Charged Cherry Burst, Charged Berry Blast, Charged Tropical Strike, and Charged Original DEW. Fans can expect it to hit the market on January 14, 2019.

But that’s not all, in addition to the product marketing, Mountain Dew are also expanding the list of teams they sponsor by adding OpTic Gaming. That’s no coincidence as the organization has a team in Call of Duty and MD will get even greater attention to their product thanks to that.