The McLaren Shadow Project, hosted and promoted by Formula 1 franchise McLaren, has signed a partnership with Huami, appointing the wearable tech brand as the official wearables sponsor of the event.
The McLaren Shadow Project is an esports competition hosted by the Formula 1 McLaren esports team in order to draw athletes into their roster. The team has just signed up Huami, and the Californian wearable tech company will be an official sponsor of the event.
With Huami onboard, McLaren will be able to get a better read on how competitors perform during events. Understandably, the news was well-received by representatives of both companies, with McLaren Applied Tech Head Duncan Bradley commenting:
This is a hugely exciting announcement for McLaren Applied Technologies. Huami is a global leader in the wearables technology space and we’re looking forward to the opportunity to co-develop products as part of this long-term technical partnership.
According to Bradley, the McLaren Shadow Project is the bridge between the company’s Formula 1 racing unit and the inroads that are being driven into competitive video gaming. With Huami, the team believes they will be far likelier to pick the most deserving winner.
Once selected, the pro will represent McLaren at the Formula 1 Esports Series, a competition announced last year and quickly endorsed by various flagship car makers and racing organizations.
Huami VP Tommy Tang added:
As part of our partnership we are honored to help determine the champion of McLaren Shadow Project, based on analysis of the biometric data collected from our premium wearable products. Importantly, we look forward to jointly developing smart technology wearable products that work with mobile applications to provide users with a comprehensive view of their biometric and activity data.
Tang believes that the combined efforts of McLaren and Huami can set new standards in how organizations gauge human performance during competitions.
Thumbnail image credit: McLaren