LetsPlay.Live and Uber Eats have teamed up to promote McDonalds’ Filet-O-Fish that’s been made with fish from LPL’s native New Zealand.
New Zealand esports broadcasting company LetsPlay.Live (LPL) has partnered up with Uber Eats to promote McDonalds’ long-standing sandwich success, the Filet-O-Fish. Made with the Hoki fish, which is farmed in New Zealand, the partnership seems to strike home with great marketing.
To break the news to its esports audience, the LPL Twitch Streams will host two sessions at noon as opposed to the Night Squads usual streaming sessions taking place in the small hours of the night. The marketing is focused on New Zealand, hence the shift in hours, with night broadcasts accommodating other parts of the world.
During the stream, viewers will have an opportunity to win more than $1000 in Uber Eats promotional codes. In addition, LPL will promote Shark Bark, a popular mobile browser-based game.
Viewers who choose to participate and play Shark Bark will get a shot at additional free goodies. While many mainstream brands have expanded into esports recently, food and drink brands seem to have been the most successful ones.
Video credit: LPL
Mountain Dew, Red Bull, Monster Energy, KFC and even McDonalds have all been monetizing on gamers’ appetite for quick and tasty snacks. Apart from trying to reach a broader audience, all of these companies are also trying to alter their products to be healthier, which is part of their new pitch.
Coca-Cola recently partnered with the Overwatch League (OWL) and the company has said multiple times in 2018 that the beverages maker will be refocusing its efforts on reducing sugar content in its products.
Thumbnail image credit: LetsPlay.Live, McDonalds, UberEats