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FACEIT signs broadcast deal with Sky Sports for London Major Finals

FACEIT’s London Major Finals, the first CS:GO Major event to be held in the United Kingdom, will be broadcast on Sky Sports. Apart from using the well-known streaming venues, namely YouTube and Twitch, CS:GO fans will be able to also enjoy the Major on Sky on September 20-23.

To add value to the experience, Sky Sports will also provide an exclusive documentary that will feature behind-the-scenes footage from the early stages of the tournament as well as recaps of some of the most important events that have happened so far.

The finals will be available on the network’s Sky Two TV channel. Picking Sky Sports as a partner is not a whim. The company has been making significant efforts to expand its clout in eSports. It signed a deal with Ginx TV for a 24/7 channel dedicated to competitive video gaming.

FACEIT CBO & Co-Founder Michele Attisani had this to say about the deal with Sky:

“Bringing the FACEIT London Major to an entirely new audience is extremely exciting for us. We have been working closely with the team at Sky to ensure all of their content is both accessible and entertaining. It’s essential we strike that balance between offering enough CS:GO information to ensure viewers understand what’s going on, whilst maintaining the entertainment value that keeps fans absorbed.”

As per the official statement released on FACEIT’s website, Sky Sports’ Head of Multisport Georgina Faulkner had this to add:

“FACEIT Major is one of the world’s biggest esports events, and we’re delighted to be able to bring the London finals to a whole new audience. We’re no stranger to world of esports, but this is the first time we have broadcast competitive CS:GO and we can’t wait to get started. With a sold-out SEE Wembley Arena, and some of the biggest names in the game, we’re sure our viewers will love it.”

FACEIT have signed similar partnerships with eSports data company GRID. Meanwhile, FACEIT is also exploring a possible partnership with PUBG in order to elaborate a working League Structure.