Blizzard has landed a massive deal with Coca-Cola, making it the de-facto official non-alcoholic beverage for the Overwatch League and all other Overwatch properties.
Consequently, this means that Coca-Cola will get exclusivity to everything related to the game, including the Overwatch League teams, Contenders league, the open division, the Overwatch World Cup, and BlizzCon among others.
While the details of the partnership are yet to be disclosed, more than likely it would be for more than one year based on previous deals released by Blizzard. Other returning partners for the League are T-Mobile, Toyota, HP, and Intel. Moreover, Blizzard Entertainment has made Coca-Cola the official global beverage sponsor across multiple ventures. Considering that the CEO of Activision Blizzard Bobby Kotick has served as a director on Coca-Cola’s board of trustees, such move makes strategic sense.
It’s likely that fans can expect a lot of Overwatch-themed Coca-Cola bottles or some merchandise based on the League. Many of the teams have requested soda cans themed in their specific colors. More information is likely to be unveiled soon as to how will Coca-Cola would integrate with the Overwatch League.
Thumbnail Image Credit: Blizzard Entertainment