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Blizzard to sell in-game goodies in support of WoW esports

Fans of competitive World of Warcraft now get the exclusive opportunity to support WoW’s esports ventures by purchasing special in-game goodies.

Following in the footsteps of Valve and other publishers, Blizzard have released special in-game merchandise for esports fans. If you buy a Transmorpher Beacon or the Lion’s Pride and Horde’s Might Fireworks, 25% of the proceeds will go to the prize pools of WoW’s two official esports events.

Here are your options: for the low, low price of $10, you can get the Transmorpher Beacon, an in-game, account-wide Toy item. Its function is purely cosmetic, if quite spectacular. When placed on the ground, the Transmorpher has the ability to turn the player and everyone in their party or raid into an instance boss from one a previous expansion: including Grand Magistrix Elisande, Kael’Thas, Ner’zhul and many others.

If you’re not into transforming your character, you can invest your $10 in the sweetest thing: rubbing your victory in the enemy’s face. The Lion’s Pride and Horde’s Might Firework pack is also inexhaustible and account-wide. It allows you to launch a festive firework from a slain foe of the opposite faction. The firework burst effect changes every time – set off a fiery war axe in the sky in celebration of your axe skills or launch a golden lion as a sign of your bravery!


Image credit: Blizzard Entertainment

When you think of esports, World of Warcraft is probably not the first game title that comes to mind, but make no mistake: the famous MMORPG has a long and respectable history of competitive gaming. In fact, Blizzard holds two types of official tournaments for World of Warcraft: one for PvP and one for PvE.

The Arena World Championship (AWC) is a PvP gladiator-style event, where teams literally enter an arena to try and finish each other off on a timer. The most common format is 3v3, with two main competitive regions: North America and Europe. The top eight teams that emerge from each regional Arena Cup get to fight it out at the Finals towards the end of the year. Considering the many possible combinations of classes and races you could choose from, the Arena is serious business. It’s also notoriously difficult to balance. The early Wrath of the Lich King PvP scene famously launched the Paladin/Death Knight combo meme:


Video credit: Mr Andrew

On the side of PvE, we have the Mythic Dungeon International (MDI), a competition that pits parties of five players: a tank, a healer and three DPS, against a Dungeon of Mythic difficulty. On a dedicated server, the players get to purchase the best possible gear and consumables at no cost in order to prepare for the dungeon run. Then, it’s a race against time to see who will reach the dungeon’s end the fastest. Dying is not an option, as it carries heavy time-based penalties for the entire party.

The prize pools for both events are nothing to scoff at: both the AWC and the MDI sport the hefty $250,000 up for grabs. Depending on how successful this new campaign is, these numbers may swell to much more. If you’re a fan of WoW esports or simply want to get an exclusive addition to your toy box, now is your chance!

Thumbnail image credit: Blizzard Entertainment

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