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Know Your Meme – G2 Esports Shop

G2 Esports is the prime example of using meme culture and meming yourself as a means to market your product. This is the story of G2Esports.com/shop.

You might have heard the G2 Esports shop mentioned quite a few times on their social media page or even during the LEC broadcast. Let’s take a deeper look as to where it came from, the pivotal role of Carlos “Ocelote” Rodriguez in the marketing campaign and how the G2 Esports Shop became the shining example of in-your-face marketing.

Script & VO: Xavier-Sigi “Xsodus” Osselaer

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Image Credit: Riot Games (Michal Konkol)
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