LEC under fire over new sponsor
July 30, 2020
League of Legends

LEC’s new sponsor causes backlash – Riot cancels the deal

Update: Riot has cancelled the deal with Neom amidst the backlash against their decision.

After numerous broadcast talents and personalities within the LoL community heavily criticized the new sponsor as hypocritical, Riot has backpedaled on the decision.

In their statement they said, that they “missed (their( own expectiations in this instance” and “moved too quickly”. With the cancellation of the deal Riot reacts to the backlash and promises to “reexamine (their) internal structures to ensure this doesn’t happen again.”

Original article from July 29:
While the European League of Legends top flight LEC currently celebrates Pride Week, the league finalizes a deal with a Saudi Arabian sponsor.

The LoL community is in uproar. The LEC is currently hosting its own Pride Week, supporting the LGBT+ community. Among other actions the league showed a rainbow-colored logo.
But these ring hollow for several casters and players as the LEC also just announced a deal with new sponsor Neom.

Why is Neom problematic?

Neom is a Saudi-Arabian project wanting to build a futuristic city for roughly $500 million. Most of the money is directly contributed by the Saudi government.

The country on the Arabian peninsula has several values and laws that are in direct contradiction to the LEC’s values. Especially in terms of LGBT+ rights Saudi Arabia is infamous for being a country that still outlaws homosexuality.

On Twitter many casters have now accused the LEC management of hypocrisy.

What do you think of the LEC’s actions? Join the discussion on Social Media or our Discord!
You can also help improve our website by submitting feedback zdirectly!

Image Credit: Neom, LEC
Show more
Show more