One of the biggest European esports organizations in G2 Esports has partnered with fashion brand Ralph Lauren als their exclusive fashion outfitter.
Luxury fashion brand Ralph Lauren and G2 Esports will be working together, as Ralph Lauren becomes the team’s fashion outfitter across the whole organization. Details were not disclosed. It’s not the first time G2 Esports has worked with a major fashion brand, as they also secured a partnership with Adidas earlier this year. You can take a look here and check out more partnerships between esports brands and luxury brands.
Game. Set. Match.#RLxG2 #RalphLaurenhttps://t.co/QOu2OUwLoY pic.twitter.com/phfo74F5DH
— G2 Esports (@G2esports) June 22, 2021
G2 Esports player Martin “Rekkles” Larsson will also be featured in the Ralph Lauren campaign for Tennis tournament Wimbledon. Ralph Lauren went on to release a video featuring Rekkles wearing their Wimbledon Bomber Jacket. “Wimbledon exemplifies values that surpass the sport of tennis itself: respect sportsmanship and togetherness. […] G2 Esports player Rekkles says: ‘Sportsmanship goes beyond sport, it’s universal’.”
G2 owner Carlos “Ocelote” Rodridguez also commented on the partnership and shared his excitement. “A brand I have loved for many years is now part of the G2 family. Ralph Lauren has entered the world of gaming in partnership with G2, and nothing makes us happier and prouder than to be able to execute on their strategy while doing our thing. With their support, we will continue to thrive and elevate the way we entertain you. As a lifelong gamer and proud founding CEO, seeing Ralph Lauren enter this industry is an incredible moment I will never forget.“
Also read:
- Rekkles crowned 2021 LEC Spring Split MVP
- G2 Esports returns to form, Fnatic finds their rhythm – This was week 2 of the LEC Summer Split
What do you think about this partnership? Join the discussion on social media or on our Discord
You can also help improve our website by submitting direct feedback!