October 1, 2020

ESL and DreamHack to merge under ESL Gaming

Both ESL and DreamHack will merge organizations under the banner of ESL Gaming, even though they’ll still remain as individual brands. Both brands are owned by the same company, MTG (Modern Times Group). The change and new structure is effective immediately, with Craig Levine and Ralf Reichert appointed as co-CEOs for ESL Gaming.

In a longer post released on the website of ESL Gaming, both ESL and DreamHack explain their decision to come together. “Together as ESL Gaming, DreamHack and ESL will push forward new innovations to serve fans and communities across events, platforms, formats and game titles — from casual to professional levels — in every region around the world.”

One of the co-CEOs of ESL Gaming, Craig Levine, talked about how working together is beneficial for pushing the industry forward. “Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events”

DreamHack co-CEO Marcus Lindmark believes that events will get even bigger. “DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world. This will not change — but by combining our resources with ESL, we can continue to grow these events into something even more spectacular.” With ESL and DreamHack still remaining individual brands, it’s currently still mostly unclear what form their cooperation will take.

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Image source: ESL / DreamHack
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