Uproar in the UFC 4 community. After outrage erupted over in-game ads patched into the game EA reacted by pulling the ads from the title again.
Roughly a month after release EA Sports added in-game ads for “The Boys” a Amazon series to UFC 4. In replay scenes the ad was prominently displayed right in the center of the screen. Annoyed fans brought the issue to a larger audience on Reddit which resulted in a community protest that forced EA to react. The following post reached more than 90,000 upvotes at the time of writing:
A day later other news sites picked the story which led to EA formally apologizing and removing the ad again.
It is not the first time that EA has made headlines by monetizing their games in a manner unwelcome to players. EA’s response to the outrage over loot boxes in Star Wars Battlefront still remains the most downvoted Reddit post in history.
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