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Gen.G and China’s $32.5bn gaming market

By Stoyan Todorov eSports 18 May 2018 991 views

Korean-US company Gen.G estimates that by its support for Clash Royale, a popular title in China, it will enter the country’s $32.5 billion gaming market. Gen.G specialises in preparing players to become professional in the title. Clash Royale only recently announced its first serious foray with a competitive league.

Gen.G chief growth officer Arnold Hur is hopeful about the future of eSports in China. Hur, in fact, hopes that professional video gaming will outstrip mainstream sport in terms of popularity.

Hur has also extolled the accessibility of eSports offer and the overall parity of competition that video games can achieve. In other words, bad players are matched with bad players and the result is a well-balanced game.

If he is optimistic about the future, Hur cites two main reasons. First, he draws on a recent NewZoo survey that puts the revenue for the eSports industry in 2017 at $660 million. Hur also sees that publishers are relying on eSports to push their completed games and drive sales.

Looking back, Call of Duty has always had a strong grassroots community around the franchise, but the game was only in recent years bolstered by the developers as a ploy to make the product more popular. Activision/Blizzard has successfully tested a league model with Overwatch and analysts are now upbeat that the same models can be applied to other titles.

The league model that Gen.G is now investing in will not only help the company generate investment, but also extend the life of old games. Halo, for example, has been one of the games with the oldest active eSports community.

Gen.G has also entered the mobile fray in China with its mobile-only Gen.G Clash Royale. Admittedly, the company will have to adjust to the mobile eSports segment quickly, as the shift away from PC has been quite marked in recent months.

In Gen.G estimates, China is not only the world’s largest mobile eSports market, but it’s also the main driver of growth in the segment and the company is looking for a way to enter it well so it may reap the benefits thereafter.