Fathead, a certified graphics expert, and professional gaming powerhouse FlyQuest Sports have announced a deal pertaining to a new line of wall graphics, making FlyQuest Fathead’s first exclusive eSports partner.
Fathead CEO Robby Hogle had this to say:
‘Fathead thrives on providing fans with opportunities to express their team pride in a BIG way, so we are thrilled to partner with FlyQuest, an outstanding organization that cares deeply about their fan base. We love FlyQuest's approach to fan-inspired activations and feel we can further enhance the fan experience. Fathead is committed to the esports space and will continue to grow our presence. We are excited to take our first step with FlyQuest.’
FlyQuest Sports enjoys a significant sponsorship from multiple non-endemic brands, including Snickers and 5-Hour Energy.
FlyQuest Head of Business Development Scott Pogrow added that:
‘We are extremely excited to welcome Fathead into the FlyFam. Fathead is a market leader in creating life-size wall decals and big heads for major sports and entertainment properties, which now includes esports. Their vision aligns closely with ours of being leaders in providing fans with the ability to show off their passion. Our partnership with Fathead allows us to do just that.’
Immortals, for instance, recently signed up with Mountain Dew. In pure numbers, brands are seeking to reach out to new demographics and use professional video gaming as a gateway to this end.