Game developer and eSports proponent Activision Blizzard, Inc. will release its earnings today, 3 May, following the end of the trading day. One particular area of interest will be the eSports segment, which will give some indicators as to how the company has been managing its business and whether professional video gaming generates sufficient revenues.
Several important metrics need to be accounted for, including net bookings, which are expected to be lower because of lack of new titles hitting the market in the period.
Two of the main titles that excite the interest of analysts are Overwatch and the Call of Duty, both of which have shifted into a definitive competitive gear.
Overwatch promises to be a particularly lucrative title for Blizzard, with a string of recently concluded partnerships. Twitch has reportedly signed $90 million to stream the Overwatch League.
Sour Patch Kids, T-Mobile and Toyota have also been entering the segment as non-endemic brands to advertise some of the content.
With the latest eSports league arriving one after the other, there has been a significant buzz paired with multi-million revenues and an accompanying number of viewers. Activision Blizzard is also partnering with Intel and HP Omen for advertising deals.