Chinese tech giant Tencent is planning on acquiring shares worth $470 million in Playerunknown’s Battlegrounds developer studio Bluehole. According to sources, Tencent and Bluehole are currently negotiating the move with shareholders and investors.
A Bluehole’s spokesperson has confirmed that the company was looking for investors, but avoided revealing additional information, including the names of those involved or the considered amount of the investment.
In the recent past, Tencent has been said to have already acquired minority stakes in Bluehole as early as 2017. However, Bluehole never confirmed the rumours. However, judging from what has transpired so far, it would make a perfect sense for Tencent to increase or acquire a stake in Bluehole.
As per the Korean Herald, Tencent seeks to acquire around 12% of Bluehole. The deal could work well for both parties, as Bluehole wants to rev up its marketing efforts across the world whereas Tencent may want to have a firmer grip over the battle royale game genre because it intends to invest more into its eSports future.
Recently, we reported that Tencent will publish PUBG in China along with the title’s main competitor Fortnite. Additionally, the tech giant has been bent on acquiring eSports-assets across multiple channels. An acquisition worth $1.1 billion has added two established streaming services, Huya and Douyu, to Tencent’s growing portfolio of eSports holdings.