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UEFA ENDS PARTNERSHIP WITH PES CREATOR KONAMI

By Stoyan Todorov eSports 23 Apr 2018 106 views

European football governing body UEFA has announced that it is ending its partnership with Japanese game developer and publisher Konami. UEFA has said that it will refocus its efforts and the organisation’s goals are no longer aligned with the original purposes of the partnership.

The deal was the stepping stone which made it possible for Konami’s Pro Evolution Soccer (PES) to incorporate the UEFA Champions League and Europa League into the game. UEFA and Konami also worked on a separate project envisaging a more solid presence in eSports with the PES League World Tour.

The last event to be played with PES and UEFA still tethered to their old partnership will take place in Kiev, Ukraine, this May.

In the official press release, UEFA Events SA marketing director Guy-Laurent Epstein said: ‘It has been a very cooperative and mutually beneficial partnership. UEFA would like to thank Konami for its tremendous commitment and support to UEFA club competitions for the last decade and we look forward to continuing to work with Konami in the sphere of UEFA national team football.’

On the end of Konami, the company’s senior director of brand & business development for Jonas Lygaard has commented that ‘The UEFA Champions League license has given us a platform to create unique experiences and provide football fans from all over the world with an opportunity to enjoy this competition first-hand.’

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