Esports tournament and event organiser Gfinity has announced a new partnership with EA Sports FIFA 18 Global Series. The Global Series have received endorsement by developer EA Games, along with the majority of players, rendering FIFA a de facto staple eSports title.
Gfinity will work on the FIFA 18 US Spring Cup that comes with $30,000 in prize money. In its present form, the tournament will have players vie against one another online and accumulate points to rise through the ranks. The eight players to collect the most points will participate in a LAN event, which the hosts will broadcast live.
The company has been driving steady inroads in eSports. In 2017, the company invested $2.7 million to acquire CEVA, a US company specialising in hosting tournaments for the video games scene. In addition, in March the platform announced that it would collaborate with Facebook to stream the Gfinity Elite Series and adopting an alternative streaming channel alongside names such as the Electronic Sports League (ESL).
Gfinity CEO Neville Upton has expressed his excitement about collaborating with EA Sports in the United States and pointed out that football had been enjoying growing popularity all across the country.