Giants Gaming has signed up a partnership with telecoms company Vodafone which will lead to the rebranding of the team as Vodafone Giants.
The eSports organisation has over 35 active players competing across a variety of titles, including League of Legends, Call of Duty, and Hearthstone. No staff changes will come because of the rebranding and players will continue to compete under the Vodafone banner.
Giants president José Ramón Díaz has expressed his satisfaction with the deal, explaining that it is an opportunity for both brands to advance their offers. Giants will help Vodafone maintain its eSports Twitch and YouTube channels by mustering the teams’ players to offer practical advice to new players.
Giants will strive to obtain more publicity by participating in AMAs. Apart from their partnership with Vodafone, Giants are well-poised to be a lasting name in European eSports.