Amazon and Facebook have both been making steady inroads in eSports with the latest news transpiring at the Game Developers Conference (GDC) in San Francisco. The pair have announced separate software services that will allow eSports fans to highlight their gameplay, and additional treats.
Facebook has developed a package that enables users to stream their gaming exploits directly to Facebook without downloading any third-party software, which facilitates the process.
Developers also stand to benefit from the innovation, as they will be allowed to sift through the data to better understand their games’ communities. Viewers will also win additional in-game treats from watching Facebook streams. The feature is still undergoing some testing but it will be launched with the new season of the Paladins Premier League.
Amazon is pushing ahead with its own GameOn platform that will enable developers to create in-game competitions where players will take an active part by bringing their friends onboard. This cloud infrastructure will create opportunities for customised ladder boards and exclusive competitions.
Amazon will also seek to brand its other merchandise by personally delivering goods to winners.
Both companies have been making their presence felt in the eSports industry. Facebook clinched partnerships with both the Electronic Sports League and Gfinity while Amazon purchased game streaming platform Twitch.tv for nearly $1 billion in 2014.